I recently received a letter from a local non-profit institution about their “2009 Annual Gala”. It reads, in part:
This year, we will present the Adbook [sic] in an exciting new virtual (electronic) format. Rather than a printed book, the Adbook contents will be presented during the Gala both as a mural display and as a projected video slideshow, which will later appear on the school’s website. Advertisers will also receive a high-quality printed sheet of their own ads. This Virtual Adbook is a move toward better environmental stewardship, helping us conserve more of Earth’s precious resources…
This raises a whole host of questions in my mind. For example: (more…)
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