Just sent this letter, mostly written by my wife, to the CEO of Disney World:
Robert A. Iger, CEO
The Walt Disney Company
500 South Buena Vista Street
Burbank, CA 91521
Dear Mr. Iger,
I am writing to express great disappointment in a product we purchased at Disney World’s Animal Kingdom during a trip there in February. As the mother of four young children, I’ve not had time until now to write this letter!
My three-year-old daughter learned to use the bathroom in time for our family trip to Disney World. While there, her grandfather bought her a set of Tinkerbell underpants as a special present to mark the milestone. We could not see the specific designs from the outside of the package. The size was 4 — the smallest possible toddler underpants. My daughter is quite thin, so I cannot imagine that anyone much older than three wears this size. When we got home, we discovered one of three pair in the pack has the word “Sassy” emblazoned upon the seat of the underpants. My older daughters can read. We find this completely inappropriate. It would never have occurred to me that a Disney product designed for and marketed to preschool children would contain a sexually-laden message.
We would like the company to exchange the offensive pair for a new pair with a Tinkerbell design. We would also like to suggest that your company consider the size of the clothing when choosing your designs. I understand Tinkerbell is also popular with older girls, but I assure you, none of these girls are wearing toddler underpants, size 4.
Thank you very much for your consideration.