Just sent this feedback to CVS through their Web site:
I made a Visa purchase this morning. The clerk asked for ID. Quoting from the Visa merchant rules: “Although Visa rules do not preclude merchants from asking for cardholder ID, merchants cannot make an ID a condition of acceptance. Therefore, merchants cannot refuse to complete a purchase transaction because a cardholder refuses to provide ID. Visa believes merchants should not ask for ID as part of their regular card acceptance procedures.”
I refused to provide my ID. The clerk allowed me to make the purchase anyway.
What’s the point of demanding ID? Visa doesn’t think you should, and you’re not liable for fraudulent purchases if you follow Visa’s required procedures.
Also, you should give your clerks discretion about when to demand ID. My wife and I have shopped at this CVS regularly ever since it opened. Most of the clerks know us; the clerk who helped me this morning has done so many times in the past. It’s nothing but a waste of time to ask your regular customers to show ID.
It’s terse because the Web site limits the text of complaints to 1,000 characters (stupid!).