I first asked Frank Shaw at Vanguard Realty in Brighton, MA to stop sending me junk mail in January 2008, through a contact form on his Web site. He ignored me.
More junk mail arrived in late March, so I asked him again, this time using both the form and a phone call.
He sent me back a snarky response. I, in term, sent him an equally snarky response. He responded a second time, and this time he was somewhat less snarky and more conciliatory.
Conciliatory though he may have been, he didn’t actually do what I asked. Since then, I have received at least five pieces of junk mail from him, and one from another Realtor in his office.
It seems that refrigerator magnets are Frank’s gimmick, since several of the junk mailings have contained them — the Patriots schedule, the Red Sox schedule, a 2010 calendar, etc. I have no use for any of these, and they are far worse for the environment than simple paper junk mail.
Vanguard Realty is right in my neighborhood. When my wife and I decide to sell our house, using a Realtor near us would be quite convenient both to us and to potential buyers. But we’re not going to use one who ignores the most basic of requests (“stop sending us junk mail!”) from potential customers, and in the process damages the environment.
One cannot help but wonder why Frank doesn’t seem to understand that alienating potential customers is bad for business.