Tag Archives: MPS

Earlier today, I wrote about the many ways in which the DMA’s MPS Web site is broken and about the fact that the people who run the site don’t really seem to care all that much. I forwarded a link to my article to the DMA’s consumer affairs email address.  To their credit, they responded… Read More »

Since 1971, the Direct Marketing Association (DMA) has offered a service called the Mail Preference Service (MPS).  The alleged purpose of the MPS is to allow consumers to register which kinds of direct marketing mail they want, or to opt out completely.  DMA members are then supposed to scrub their mailing lists against the MPS… Read More »