[You can read the whole series of Honda Village postings here.]
January 22, 2010
Village Automotive Group
75 North Beacon Street
Allston, MA 02134-1912
Dear Mr. Ciccolo,
Once again, I find myself sending you a M.G.L. Chapter 93a letter because of Honda Village’s deceptive trade practices.
In June 2009, Honda Village started sending me promotional materials in envelopes that look like this:
[image elided; see my previous blog posting]
I am not going to waste my time explaining why this is clearly intended to deceive the recipient about the source, importance, and content of these mailings. I know this is so; you know this is so; the methods of deception and intent to deceive are obvious. I’m quite certain that a judge will agree.
I received a number of these mailings before I finally decided to ask you to stop sending them. On October 15, I sent a message through the contact form on your Web site which read as follows:
(Do not add my email address to any bulk email lists as a result of this submission. I am providing you with my email address only so that you can respond to this request. NO OTHER USE OF MY EMAIL ADDRESS IS AUTHORIZED.)
(Do not add my postal mailing address to any direct-marketing lists as a result of this submission. I am providing you with my postal address only so that you can remove me from your direct-marketing list as described below. NO OTHER USE OF MY POSTAL ADDRESS IS AUTHORIZED.)
For months now, you have been sending me junk mail in envelopes that you have intentionally designed to deceive recipients. You’ve made them look like some sort of official certified or registered mail, and you’ve intentionally left your company name and return address off of the envelopes. These envelopes are clearly designed to get people to open them, when they would just throw them in the trash if it was obvious they were from you.
This kind of deceptive direct-mail advertising is exceedingly slimy. It is distressing to me that I purchased a vehicle from a company that employs such slimy tactics. You have proven to me, unfortunately not for the first time, that my initial impression, that you were different from all the other slimy car dealers out there, was wrong.
Whatever mailing list I am on to be sent these slimy mailings — please get me off of it. Right now. And leave me off of it. Permanently.
Honda Village did not have the courtesy to reply. Furthermore, since I sent the message quoted above, I have received at least two more of these offensive mailings, the most recent one today.
If you had stopped sending these when I asked you to stop, I would have left it at that. But since you didn’t, I have decided to teach you a lesson not only about not sending junk mail to people who have asked you to stop, but also about engaging in deceptive trade practices.