I just got an email message from VMware which began as follows:
Thank you for your past interest in VMware. As part of our routine scheduled maintenance, we will be removing email addresses and associated subscription information from our marketing database for contacts who have not updated their profile and/or subscription preferences within the last 6 months.
If you would like to remain on our mailing list and wish to receive updates on news, specific solutions, offers and much more, then please update your current profile.
If you do not take any action by June 30th, we will permanently archive your record.
That is totally awesome.
I get a funny feeling when I read “we will permanently archive your record”. Engrave it into metal? Store it in a vault under the Rockies? Myself being somewhere permanently sound too much like… [fill in your personal fear].