By now, most of you have probably seen the new E*Trade commercial in their talking baby series, “Baby – Girlfriend”. If not, go watch it now and then keep reading.
I watched the ad when it first came out, and I’ve watched it several times since then, and it makes me laugh every time. It’s definitely one of the best ads in the series.
Apparently, not everyone thinks so. The Boston Herald reported today that Lindsay Lohan has filed a $100 million suit against E*Trade, alleging that “a ditzy toddler appearing in [the ad] is modeled after her and improperly invokes her ‘likeness, name, characterization and personality without permission.'”
When asked for comment, the company that produced the ad said they “just used a popular baby name that happened to be the name of someone on the account team.”
Hey, Lindsay: How about we go back ten years or so to when you were cute and lovable, and just pretend that the intervening years of drug and alcohol abuse, humiliating public behavior, promiscuity, and unbelievable narcissism never happened, eh?
I’m hoping that this is all just some sort of misguided publicity stunt. The alternative, that Lohan actually believes that she has exclusive rights to the use of the name “Lindsay” in entertainment, is just too painful too contemplate.
Of course, it’s also possible that the company is lying, and that they sought to cash in on the prior emotional difficulties of Lindsay Lohan.
I don’t say this as someone who wants to fight with you, btw. I got here because of a link to your post about the idiot who didn’t want to refund you money after misrepresenting his product, and then threatened you. I loved your response to him.
As to Lindsay Lohan, I’m just saying…
Sure, that’s possible, but Lohan would have to prove it (with a “preponderance of evidence,” the standard for civil cases) to win a court case, which seems highly unlikely.
And aside from the legal aspects, if Lohan really thought that sueing E*Trade would improve or protect her reputation, well…
FYI, according to this article, the lawsuit was settled and Lohan got some cash out of the deal.