By now, most of you have probably seen the new E*Trade commercial in their talking baby series, “Baby – Girlfriend”. If not, go watch it now and then keep reading.
I watched the ad when it first came out, and I’ve watched it several times since then, and it makes me laugh every time. It’s definitely one of the best ads in the series.
Apparently, not everyone thinks so. The Boston Herald reported today that Lindsay Lohan has filed a $100 million suit against E*Trade, alleging that “a ditzy toddler appearing in [the ad] is modeled after her and improperly invokes her ‘likeness, name, characterization and personality without permission.'”
When asked for comment, the company that produced the ad said they “just used a popular baby name that happened to be the name of someone on the account team.”
Hey, Lindsay: How about we go back ten years or so to when you were cute and lovable, and just pretend that the intervening years of drug and alcohol abuse, humiliating public behavior, promiscuity, and unbelievable narcissism never happened, eh?
I’m hoping that this is all just some sort of misguided publicity stunt. The alternative, that Lohan actually believes that she has exclusive rights to the use of the name “Lindsay” in entertainment, is just too painful too contemplate.